Wilson Tennis Ad Campaign

Graphic Design
Wilson needed a new editorial ad campaign that demonstrated the dominance of their tennis products. I met their needs by creating 3 ads. The first ad, ‘Elevate Your Game’,  puts the ball in the consumer’s court so that they feel the pressure to improve, associating that feeling with Wilson. The second ad uses humor and comparison to point out that Wilson produces winners. The third ad, ‘Tennis = W”,  intends to make the viewer feel that tennis is inextricably linked to Wilson. The explosive ball serves to guide the eye and connect to Wilson’s tennis dominance.

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James Hill

Milwaukee, Wisconsin, US
:  jameshillcreative@gmail.com
:  linkedin.com/in/james-hill-creative/

Why design?

I’m passionate about distilling complex briefs into unique points of view, turning challenges into opportunities for innovation.